Hi, I'm Ben Wyndham
I turn enterprise systems into measurable business outcomes.
At Backcountry.com — a leading PE-backed outdoor retailer — I lead product strategy for ERP, OMS, and PIM systems supporting a $600M omnichannel retail business. I bring strong technical fluency in AI/LLM integrations, automation platforms, and system design, with direct engagement with private equity stakeholders on shared technology strategy. Currently focused on evolving local agentic workflows into scalable, cloud-native automation and delivering end-to-end process automation at enterprise scale.
Areas of Impact
- •Enterprise System Modernization
- •Brand Acquisition & Technology Integration
- •Dropship — Zero to One
- •ERP Accuracy & Data Integrity
- •Business Automation at Scale
Impact at a Glance
Featured Work
View all projectsDropship — Zero to One
Building a net-new fulfillment capability from the ground up across a complex retail operation.
Brand Acquisition & Technology Integration
Building the technology framework that turns acquired brands into operating businesses — in real time.
Business Automation at Scale
Solving the last mile problem in enterprise automation — getting user-built workflows connected to the systems where decisions actually happen.