Business Automation at Scale
Solving the last mile of enterprise automation: getting user-built workflows connected to the systems where decisions actually happen.
The Challenge
Backcountry operates as an automation-forward business, with users across buying, merchandising, and operations building workflows and tools on their local machines. The bottleneck wasn't ambition — it was infrastructure. Managing individual API keys and per-user integrations across enterprise systems like NetSuite, pricing, and merchandising data isn't feasible at scale. The automations existed but had nowhere to go.
My Approach
I conceived and designed an integration layer that connects business users to core enterprise systems via OAuth 2.0 — giving Excel workflows, AI agents, and local automations a secure, scalable path to act on live business data. The architecture is tool-agnostic by design, meaning it can extend to any business-facing system without rebuilding the underlying plumbing. I partnered with engineering to take it from whiteboard to production launch, owning the product vision and technical requirements throughout.